Atariya Foods, Swiss Cottage
A sushi and sashimi counter on Fairfax Road you can eat at or take away from, with Japanese hot food alongside.1
Why go
The record here is thin. The shop describes Fresh Sushi, Sashimi & Authentic Japanese Food
with both eat-in and takeaway, and a selection of Japanese hot foods, which is a different set-up from the group's fishmonger branches.1
Nothing outside the business has been published about it.
Order this / avoid
- Order: from the sushi counter, in or out.1
- Avoid: coming here for the fishmonger counter. That is the West Acton branch.2
What locals & experts say
- No critic has written about this counter.
Good to know
- Where: 75 Fairfax Road NW6 4EE, a few minutes from South Hampstead, Swiss Cottage and Finchley Road.1
- Format: eat in or take away, sushi counter plus hot food.1
- Sites: several across London and they are not interchangeable.
Verdict
listed — A Japanese shop on Fairfax Road with a sushi and sashimi counter you can eat at or take away from, plus a hot-food selection the group's fishmonger branches do not run. Three tube stations are within a few minutes, which is most of the practical case for it. Beyond the operator's own line about the finest sushi taste in London, nothing has been established: nobody has written about it, no product is named, and no price is published. Bottom rung on an empty record.