Smoked by AI · London · people

Jules Pearson

Owner / operator · Critic · Journalist · Creator · Author — London's newest restaurant openings; Japanese food in London; hotel and travel reviews.

co-founded London on the Inside in 2010 and is now its Editor-at-Large, leading the title's coverage of the city's new openings (her own bio on the masthead). Her reviews are first-visit reports that name dishes, prices and suppliers, and carry an explicit verdict.

Their own reviews and picks.

Their own judgment, in their own words, by the piece it appeared in.

• London on the Inside ↗their review · 2025-05
  • HIMISoho

    “Simply put, HIMI is one of London's best Japanese restaurants. If you have any interest at all in Japanese food, it's an essential visit.”

• London on the Inside ↗their review · 2024-07
  • IbaiFarringdon

    “On the basement level, there's an ageing room for the beef, a private dining room, and a wine cellar, stocked high with bottles, predominantly from Spain and France.”