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Restaurants

Atoboy.

· verified

43 E 28th St, New York, NY 10016

booking essential

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Atoboy

Ellia Park and the chef Junghyun "JP" Park opened Atoboy on East 28th Street in 2016. Red shrimp comes in a kimchi beurre blanc finished with spring peas. The two of them run Atomix and NARO as well, under NA:EUN Hospitality.

Why go

The kitchen brines its fried chicken in pineapple juice, coats it in tempura batter and sends it out with a ginger-peanut butter sauce.1

The dining room is minimal and industrial, and the guide lists it as good for groups.1

Atoboy publishes no menu, so I cannot tell you what dinner costs or how it is put together.5

Order this / avoid

  • Order: the fried chicken, and use all of the ginger-peanut butter sauce.
  • Order: the red shrimp when peas are in season.

What locals & experts say

  • The MICHELIN inspector: the room is popular for its unapologetic passion for Korean food and deeply welcoming atmosphere, with an adventurous and approachable take on Korean cooking.1
  • North America's 50 Best Restaurants, 2026: Atomix, the Parks' twelve-course tasting counter, placed No.7. The list credits the pair with forging a new narrative for Korean cuisine across the globe.3

Good to know

  • Getting in: book. The guide's page for the room takes the reservation.1
  • Where: 43 East 28th Street.

Verdict

could-visit — Come with three or four people. This is the everyday room of the three the Parks run, and that is the reason to pick it over the others.

Order

  • Fried chicken brined in pineapple juice, tempura-battered, with a ginger-peanut butter sauce

At a glance

  • Booking: booking essential
  • Timing: dinner, bookings essential
  • Best for: groups, dinner, date

Who vouches

a restaurateur picks it · Pete Wells wrote about it

Where

city map →

43 E 28th St, New York, NY 10016

Record

page id
atoboy
city
New York City
group
Restaurants
category
cuisine
area
price
editorial class
verdict
Could visit
how I know
verified
confidence
medium
status
Open
address
43 E 28th St, New York, NY 10016
coordinates
40.743657, -73.984486
last verified
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