Soothr

Soothr opened as a Thai takeout counter on East 13th Street in May 2020.2 The card now runs from a roasted eggplant salad to a pork blood soup the MICHELIN inspector calls boldly spiced.6

Why go

Three owners built it. They come from two towns. Chidensee Watthanawongwat is from Udon Thani, the provincial capital in the northern reaches of Isan. Kittiya Mokkarat and Supatta Banklouy are from Sukhothai, in central Thailand.1 So the card runs two regional lines at once. The noodles come off the Sukhothai side. The soups and the bolder seasoning come off the Udon Thani side.4

Robert Sietsema found the place in June 2020. The storefront had been a pizzeria called Bruno, deep and narrow, and a green-tiled bar now stands in the old prep area.1 The Sukhothai tom yum noodles show the method. A thick tart broth arrives on the side, sparingly. You spoon it over rice noodles, pork balls, pale fish cake, a gooey boiled egg and fried wontons, so the sourness is yours to set.1

Order this / avoid

Order: the khao soi, warm with fried galangal and packed with pickled mustard greens.2 3
Order: the ba mii pu, dry squiggly egg noodles under sweet crab and juicy pork belly, finished with a squeeze of lime.2
Order: the koong karee, a shrimp paste-infused egg curry with a little sweetness in it.3
Order: the yum kaw moo to start, grilled pork belly in lime dressing with toasted rice powder and crunchy shallot, $16 on the current menu.7 2
Avoid: coming as a pair and ordering two dishes. The inspector's advice is to bring a crew, since the card is long and runs deep into regional cooking.6

What locals & experts say

Will Hartman rated it 8.6 for The Infatuation on 4 September 2025, and his rule for a first visit is "getting some form of their saucy khao soi, and their dry ba mii pu."2
The MICHELIN inspector on the grilled pork salad: it comes turbocharged in a spicy lime and chili dressing.6
Robert Sietsema and the Eater staff keep it on the city's Thai guide, updated 29 January 2025, for its Sukhothai noodles and its Udon Thani soups.4

Good to know

Which door: this page is 204 East 13th Street. The same three owners opened a second Soothr on 24 September 2025 at 25-20 43rd Avenue in Long Island City, and that one cooks off Bangkok's Chinatown.5
Same team: they also run Sappe in the West Village and Unglo.5
If you do not eat meat: the plant-forward section runs to fried chive cakes, eggplant buns and a roasted vegetable masamun curry.7

Verdict

should-visit — Book lunch if you want a table this week, because dinner goes out nearly every night. Ask for the back garden.