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culture of place

Hill Country wine, made in town.

a habit of the place · Austin, the Hill Country and the Texas High Plains AVA

Most Texas wine grapes grow on the High Plains, hours from any tasting room, and the winemaking happens in a warehouse in South Austin or a shed on Highway 290. So the room you drink it in is almost never the farm it came off, and the label is now legally obliged to say where the fruit was grown.

What it is

Texas wine is grown in one place and made in another. The fruit comes off the Texas High Plains AVA, up around Lubbock, and the tasting rooms sit in South Austin warehouses and along Highway 290 in the Hill Country. The Austin Winery ferments and ages in a two-story industrial warehouse with food trucks parked outside it, and Nicolai McCrary calls the range natural and low-intervention. 2 No vine is anywhere near it.

Why it matters here

Read the label, because the fruit is the part that moved. The Austin Winery's Spaghetti Western is "100% Sangiovese | 205 cases produced" off Walker Vineyards in the High Plains. 1 C.L. Butaud Wines bottles "100% Counoise from Farmhouse Vineyards in the High Plains AVA", under a house rule that every wine is entirely Texan fruit. 3 Ron Yates Wines pours on the 290 strip from Dell Valley Vineyards "at 3,800 feet in the Guadalupe Mountains and Farmhouse Vineyards in the High Plains". 9 Three tasting rooms, and the vineyard named on each label is somewhere else.

How it is done

C.L. Butaud Wines runs on one rule, that the fruit is entirely Texan, and its 2023 Graciano is bottled as a single varietal rather than folded into a Rioja-style blend. 43 A hot climate needs sorting, and Kalasi Cellars says it was "the first in Texas to buy an optical sorter", which throws out the fruit that would otherwise flatten a red. 7 The Austin Winery's own account of 2023 is a cool, wet spring after drought years, then "persistent heat and wind accelerated ripening, resulting in smaller berries". 1

Who does it

Randy Hester was a 36-year-old intern at Cakebread Cellars who took viticulture at night and worked under Andy Erickson, Michel Rolland, Mike Hirby and Helen Keplinger before he turned any of it on Texas fruit. 4 Narra Davis grows and makes at Kalasi Cellars with her husband Greg, which the winery notes is rare in Texas, on an estate block that supplies everything they bottle. 7 Lisa and Stan Duchman opened Duchman Family Winery in 2004, hired Dave Reilly and built it on Italian varieties, because the High Plains has "cooler nights and a more continental climate" that suit them. 8

On the list

  • best version at

    The Austin Winery

    Sangiovese off the High Plains, fermented and aged in the St. Elmo warehouse you drink it in.

    “100% Sangiovese | 205 cases produced”

    The Austin Winery, own site, on Spaghetti Western 2023 [1]

  • best version at

    C.L. Butaud Wines

    Every wine is 100 percent Texas fruit, and the Counoise carries its vineyard's name on the label.

    “100% Counoise from Farmhouse Vineyards in the High Plains AVA”

    C.L. Butaud, own site, wines page [3]

  • best version at

    Ron Yates Wines

    All Texas fruit, much of it trucked from the Guadalupe Mountains and the High Plains to a 290 tasting room.

    “much of it from Dell Valley Vineyards at 3,800 feet in the Guadalupe Mountains and Farmhouse Vineyards in the High Plains”

    Ron Yates Wines, own site [9]

  • best version at

    William Chris Vineyards

    Estate blocks in Hye plus fruit bought from family growers across the state, and the only Texas name on the 2025 World's 50 Best Vineyards.

    “five or six years ago he would have walked into a restaurant hat in hand to get his wines listed”

    Texas Monthly, Paula Forbes, on the Hill Country wine trail [5]

  • best version at

    Duchman Family Winery

    Italian varieties on purpose, grown mostly on the High Plains and made at Driftwood.

    “cooler nights and a more continental climate suit those grapes”

    Duchman Family Winery, own site [8]

  • best version at

    Kalasi Cellars

    The exception on this highway. Every grape comes off the family's own High Plains block and nothing is bought in.

    “the fruit all comes from Narra Vineyards, the family's estate block in the High Plains, and nothing is bought in”

    Kalasi Cellars, own site [7]

Where to get it

Small lots go where they are made. The Austin Winery made 205 cases of the Spaghetti Western, so the tasting room is the reliable place to drink it. 1 Two growers are worth asking for by name. Walker Vineyards on the High Plains supplies that Sangiovese. 1 Farmhouse Vineyards in the same AVA grows the Counoise and the Mourvedre that C.L. Butaud Wines bottles under the vineyard's name, and Counoise is usually a southern Rhone blending grape, so tasting one on its own is the point of asking. 3 Everything I know about Walker and Farmhouse comes from the cellars that buy their fruit.

The story

Texas spent 2021 arguing about what a Texas wine label may say. Chris Brundrett of William Chris Vineyards championed the bill that put strict geographic definitions on it, and Paula Forbes recorded what changed for him: "five or six years ago he would have walked into a restaurant hat in hand to get his wines listed". 5 Four years later the World's 50 Best Vineyards list put the winery 31st, the only Texas name on it. 6

Sources & mentions

  1. [1]
    The Austin Winery, own site, on the 2023 vintage

    “A cool, wet spring refreshed the soils and canopy after years of drought pressure, setting the stage for balanced growth. As summer advanced, persistent heat and wind accelerated ripening, resulting in smaller berries”

  2. [2]
  3. [3]
  4. [4]
  5. [5]
  6. [6]
  7. [7]
    Kalasi Cellars, own site

    “the first in Texas to buy an optical sorter”

  8. [8]
  9. [9]